From observing the video, these are my findings of the questions asked.
1) What are your first impressions of the song ?
Almost all of those asked said that there first impressions of the song was that it was "Fun"and "Upbeat". This complies with our initial thoughts of the song. We will use this information to our advantage as we must make the music video feel and appear "Fun" and "Upbeat" as we need to recreate the fun feeling of the song and incorporate it into our video, as it would make no sense to have a sad or slow video with a fun and upbeat song.
2) What genre or style would you say the song is ?
Again the majority of those interviewed said that they felt the song would most fit in with the "Pop" genre. This finding is vastly important as we now know more about our target audience and what music video conventions we should now apply to our video.
3) How does the song make you feel?
The most common answer from the focus group was "happy". This corresponds with the fun feeling and the type of genre the song is aimed at. This information will help insure we include a very "fun" and joyous feel and environment for our music video as it is our most successful chance of appealing to our target audience.
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