Research: Proposal As To How To Expand The Audience Of The Artist & To Increase Sales

Increasing Sales

After examining our AUDIENCE RESEARCH , to increase the sales of the digipaks and downloads, we will put our music video onto a variation of services. This in turn will broaden the Audience as we will not only be able to target our TARGET AUDIENCE age, but we will be able to appeal to a whole new audience at the same time.We aim to increases the audience of The Midnight Beasts by using certain online video services and Television channels.

Online

Youtube

As our TARGET AUDIENCE RESEARCH indicated that we must target teenagers, Youtube is very popular with the younger generation as it is a fast, easy and convenient way to watch videos as youtube is accessible on almost all phones, so people will be able to view our video online, whenever they want to.

Vevo


Vevo, like youtube, is a popular site with the younger generations. This site is solely dedicated to music video's which may be more beneficial than youtube as on youtube, it holds a wide variety of types of video's. On the iphone app, it has a section dedicated to new video releases and video premiers and exclusives. Our video may be posted in this section, allowing it to be accessed by the millions who use the iPhone App. As this form of technology is very popular with the younger generation , thus making it easier to reach our TARGET AUDIENCE






Television

E4

E4, like Vevo and youtube, is very popular with the younger generation. By sending our video to E4, it will not only allow us to reach our TARGET AUDIENCE but also those of the older generation who are more traditional music video viewers and still rely on such programs on television. By having a variation of media texts promoting our video, it will allow us to have the best opportunity of reaching out to the largest amount of people, broadening our audience.