Survey Monkey - Audience Research Results

From our audience research, our main target audience are teenage girls. From there comments, they expect to have a good performance of the actors in the video, they expect the video to be fun & full of energy. Several people commented on having a dance routine, this is an area of which we will need to consider as to how we will incorporate this clearly important element into our video.

From this section, the main answer given was that the video ENTERTAINED them and the video kept the audience ENGAGED. From this we have learnt that to have a successful music video we must make our video interesting and to keep the audience engaged. This can be done by looking directing into the camera as the audience will feel as if the artist is looking and talking to them. I can try to make the video interesting by using various shots, changing between different scenes and by incorporating a series of different editing effects. 

The answers for this question are similar to the one above. The main answer was to make the video ENTERTAINING and to have some form of a STORY. This information will be vital when we begin to create our story board as we now can begin thinking about a story which we can focus the video around, while keeping the original message of the song.

From this question, we have gathered how the tempo of the video should be, FAST. We can achieve this by editing between different shots quickly.This will give the illusion of a fast tempo video. This means that we need to have a vast amount of shots and scenes to choose between as we do not want to make the video fell repetitive. Another common view given about the song was that it is COMICAL. This requires us, when we begin our story board, to make sure we have a lot of amusing moments and to make the video feel as fun as possible. This could be done via having silly costumes, props etc.

From this question in particular, it allows us to come to the conclusion that our target audience should be TEENAGERS. The opinion that almost every recipient had was that they would expect the audience  who would viewing this video would be teenagers. This means that we must make the video appropriate for viewers of ages 14-18. This means the video cannot be very explicit, nor to childish. This question is one of the most important of the survey as it has allowed us to target our thoughts and idea's towards a particular age group.