Research: Proposal As To How To Expand The Audience Of The Artist & To Increase Sales

Increasing Sales

After examining our AUDIENCE RESEARCH , to increase the sales of the digipaks and downloads, we will put our music video onto a variation of services. This in turn will broaden the Audience as we will not only be able to target our TARGET AUDIENCE age, but we will be able to appeal to a whole new audience at the same time.We aim to increases the audience of The Midnight Beasts by using certain online video services and Television channels.

Online

Youtube

As our TARGET AUDIENCE RESEARCH indicated that we must target teenagers, Youtube is very popular with the younger generation as it is a fast, easy and convenient way to watch videos as youtube is accessible on almost all phones, so people will be able to view our video online, whenever they want to.

Vevo


Vevo, like youtube, is a popular site with the younger generations. This site is solely dedicated to music video's which may be more beneficial than youtube as on youtube, it holds a wide variety of types of video's. On the iphone app, it has a section dedicated to new video releases and video premiers and exclusives. Our video may be posted in this section, allowing it to be accessed by the millions who use the iPhone App. As this form of technology is very popular with the younger generation , thus making it easier to reach our TARGET AUDIENCE






Television

E4

E4, like Vevo and youtube, is very popular with the younger generation. By sending our video to E4, it will not only allow us to reach our TARGET AUDIENCE but also those of the older generation who are more traditional music video viewers and still rely on such programs on television. By having a variation of media texts promoting our video, it will allow us to have the best opportunity of reaching out to the largest amount of people, broadening our audience.

Research: Audience Research - Wordle

Today i went onto a website called wordle.com







This website how allowed me to illustrate my audience research findings in a simple, yet effect, diagram. This is something which we can refer back to during us creating our music video as it is a summary of the our research. By doing this we can continuously make sure we include the right attributes in our video.

Survey Monkey - Audience Research Results

From our audience research, our main target audience are teenage girls. From there comments, they expect to have a good performance of the actors in the video, they expect the video to be fun & full of energy. Several people commented on having a dance routine, this is an area of which we will need to consider as to how we will incorporate this clearly important element into our video.

From this section, the main answer given was that the video ENTERTAINED them and the video kept the audience ENGAGED. From this we have learnt that to have a successful music video we must make our video interesting and to keep the audience engaged. This can be done by looking directing into the camera as the audience will feel as if the artist is looking and talking to them. I can try to make the video interesting by using various shots, changing between different scenes and by incorporating a series of different editing effects. 

The answers for this question are similar to the one above. The main answer was to make the video ENTERTAINING and to have some form of a STORY. This information will be vital when we begin to create our story board as we now can begin thinking about a story which we can focus the video around, while keeping the original message of the song.

From this question, we have gathered how the tempo of the video should be, FAST. We can achieve this by editing between different shots quickly.This will give the illusion of a fast tempo video. This means that we need to have a vast amount of shots and scenes to choose between as we do not want to make the video fell repetitive. Another common view given about the song was that it is COMICAL. This requires us, when we begin our story board, to make sure we have a lot of amusing moments and to make the video feel as fun as possible. This could be done via having silly costumes, props etc.

From this question in particular, it allows us to come to the conclusion that our target audience should be TEENAGERS. The opinion that almost every recipient had was that they would expect the audience  who would viewing this video would be teenagers. This means that we must make the video appropriate for viewers of ages 14-18. This means the video cannot be very explicit, nor to childish. This question is one of the most important of the survey as it has allowed us to target our thoughts and idea's towards a particular age group. 

Research: A Real Artists Magazine Advert

To help with the creation of our magazine adverts, I have examined a real music artists magazine advert to examine how a professional magazine advert would appear. This will provide us with some idea's and make us consider certain aspects of the magazine advert significantly more.

A Real Artists Magazine Advert

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Research: Student Magazine Advert Analysis

To help with the creation of our magazine adverts, I have examined a previous student's work to see what past students have done with their magazine adverts and whether or not it links to their digipak. This will provide us with some idea's and make us consider certain aspects of the magazine advert a lot more.

Student Magazine Advert

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Research: Student Digipak Analysis

To help with the creation of our digipaks, I have examined a previous student's work to see what past students have done with their digipak's. This will provide us with some idea's and make us consider certain aspects of the digipak a lot more.

Student Digipak Analysis

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Research into Digipaks: Digi-Pak Anakysis : Albert Hammond Jr. - Yours To Keep (Bonus Tracks)

From searching on coverdude.com i have descovered a 6 sided digipak which belongs to the artist Albert Hammond Jr. - Yours To Keep (Bonus Tracks)

I have deconstructed the digipak and presented my finding on a powerpoint presentations. I have done this to enable me to have a wider understanding of digipaks and what they should contain.

Albert Hammond Jr. Digipak Analysis

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Research: What to include on a Digipak

On our digipak we must include;

Research: What is a Digipak?

Digipacks are officially a type of CD packaging which is made from cardboard material. Digipacks can open out like a book, or it can have three parts, so that one portion of the packaging opens to the right and one to the left, with the CD in the center portion. Usually, the portion of the digipack that hold the CD is made of plastic which is attached to the cardboard background.Digipacks were first created by MeadWestvaco, and their product, called Digi-Pak, is trademarked. However, as the this form of packaging became more and more popular and more demanded, it began to be used by more manufacturers. Thus the generic "digipack" came to be used to describe all soft CD packaging.

I looked at a website called coverdude.com

This website provides examples of thousands of different digipaks.  

This website will allow me and my group to find an example of a 6 sided digipak for us to analyse and deconstruct which shall provide us vital information when considering making our own digipak. 

Lack Of Responses on Survey Monkey

Since I posted my survey on Facebook, I have had less than five responses. I do not deem this to be a sufficient amount of responses. I will put the survey back into circulation and will attempt to collect some more responses.

Our Survey Link

In an attempt to increase the number of people who have completed our survey on survey monkey, here is the link we generated for the survey so people can access it via looking at my blog.

http://www.surveymonkey.com/s/RN3D3RM

Album Artwork Deconstruction

To help with our planning and research reguarding our digipak's, I have examined a famous artists digipak, Eminem - Relapse,  to give me a indication to what should go on our digipak. By examining an established artisits digipak, it will allow me to see the reasons behind what goes on a digipak and will help me and my group to choose what will go on our digipak.

Eminem Album Art Work Cover Analysis

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Planning: Mood Board Montage Using OneTrueMedia.com

I created a montage of the mood board I created to give a visual representation of some of the idea's we have for our music video.

Make a video - it's fun, easy and free!
www.onetruemedia.com

Planning: Mood Board

In today's lessons I created a mood board. We did this activity separately so we can all visual our own interpretation of how the video will plan out. By doing this we could all gather individual idea's and then discuss as a group.  

Target Audience Research - Focus Group Findings

From observing the video, these are my findings of the questions asked.

1) What are your first impressions of the song ?

Almost all of those asked said that there first impressions of the song was that it was "Fun"and "Upbeat". This complies with our initial thoughts of the song. We will use this information to our advantage as we must make the music video feel and appear "Fun" and "Upbeat" as we need to recreate the fun feeling of the song and incorporate it into our video, as it would make no sense to have a sad or slow video with a fun and upbeat song.

2) What genre or style would you say the song is ?

Again the majority of those interviewed said that they felt the song would most fit in with the "Pop" genre. This finding is vastly important as we now know more about our target audience and what music video conventions we should now apply to our video.
3) How does the song make you feel?

The most common answer from the focus group was "happy". This corresponds with the fun feeling and the type of genre the song is aimed at. This information will help insure we include a very "fun" and joyous feel and environment for our music video as it is our most successful chance of appealing to our target audience.

Target Audience Research - Focus Group

This week my group and i conducted a Target Audience research task in the form of a focus group. This is were a asked four random citizens the following questions about our song we are using in our music video.

The questions asked are the following;

1) What are your first impressions of the song ?
2) What genre or style would you say the song is ?
3) How does the song make you feel?