I have added two reviews , by Time Out and The Guardian.
In The Guardian, it will be covered by The Guide, a saturday supplement. The Guide is an entertainment guide which cover's gigs, new album releases, films and other forms of media texts. By having the review in The Guide, it will aid us in our objective to increase our target audience as The Guardian is manly read by more 'young professional'. The typical age range is 25-40, which on average have a higher disposable income level. This means that this audience will be MORE likely to purchase the album because they will be able to afford it.
Time Out is very similar to The Guardian, however the Time Out is more of an international article. This will also help us broaden our target audience and increase our sales as by using the Time Out, the album can be read about in foreign countries. This will provide readers with an interest in the album, making them want to buy the product, increasing the overall sales of the product.
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| London Edition |
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| New York Edition |
In addition to this I have added where the Album will be available for purchase. This includes HMV, and iTunes.
The album is available at these distributers because it will allow us to reach our target audience. All three firms have an online site, which the album be available for download. As our main target audience are teenagers, a vast amount of young people download music form these sites. By making our product available online on these popular sites, there is a greater chance that young people will purchase the album, via download, thus leading to an increase in sales.
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