Music Video: Analysis Of Finished Video: Communicating to the Audience

Our video communicates to the audience in several ways. We have tried to communicate with the audience as much as possible as we discussed during our AUDIENCE RESEARCH that the audience like to be engaged by the video. The main way we feel he have achieved this is by having the actors in the music video look straight into the camera a lot.

This has helped us to communicate with the audience as by watching the video, you get the impression that they are communicating DIRECTLY to you.

Split Screen - Montage Theory

In our video we used split screen scene where we put images of the band members individually, and then they are put next to a cucumber, carrot and Brussels. We did this to subconsciously communicate with the audience using what is known as Montage Theory.

This is the theory that when you place two images together, you automatically create a meaning, a LINK between the two images. This is a form of communication with the audience as the audience have to create a link between the two images, making them think, thus resulting in the audience being engaged by the text.




Graphic Match

In our video we used graphic matches to switch between two different scenes, the boys bedroom to the girls bedroom. We did this by having Charlie, the actor of the leading man in the band, placed in the centre of the shot with girls either side. The boys scene had charlie again in the middle, with a boy either side of him.

This transition also gives the impression that the two events are happening simultaneously. This works to our advantage as it helps us achieve one of our objectives to tell a story, which according to our TARGET AUDIENCE is a vital part of successful music videos.