Research: 100 Greatest Music Video's - #78 - Godley & Creme, Cry

Godley & Creme had been part of a band byt they had split. The significance of this song was the style of which the video was edited in. It consists of lots of different people singing the song and they cut and mergered the faces together. The duo came up with the idea for the video. The thought that the face was the most powerful image that could have been used to get across their feelings. To edit the footage in such a way, they used wipes and they careflly mixed peoples faces together.
After the success this music video got, the duo went on to produce music video's for other artists.