In today's lesson we looked at the first 10 entries of the top 100 greatest music video presented by channel 4. We are looking at this programme to give us a a wider prospective of how video's differ and to give us some insight into what makes a video stand out and what we could possibly include in ours.
100 - Musical Youth - Pass The Dutchie (1982) directed by Janet Greek
This was the first video of a black artist which was played on MTV America. This was the cover of previous reggae song called pass the cuthie
99 - Super Grass - Pumping on your stereo - (1999) directed by Hammer & Tongs
This was a iconic video as it consisted of giant puppets which had to be operated by 22 people. This type of video is the first of its kind.
98 - Bronski Beat - Smalltown Boy (1984) directed by Bernard Rose
This video tells us the story (narrative) of the own experiences of the lead singer, the problems he faced being gay. It also is intended to represent a more universal view too. The director .... said that he wanted something different from 'blade runner'. The story is about a boy who feels isolated from the world due to his sexuality as he is yet to 'come out of the closet'. Its a 'real story for real people'. This video is unique is the sense that it makes it so obvious that the guy is homosexual, especially the pool scene and the changing rooms scene.
97 - Corner Shop - Brimful of Ashu (1998) directed by Phil Harder
This video was one of the first to be shot across 2 different countries. It represents a 'timeless image'. one of the most noticable ualities of the video is that the bands name, corner shop, appears on alot of the album sleeves. This was a new, innovating way of promoting the band. However it can be argued that this was the start of product placement, and MTV said that the video was "brainwashing" as they saw the video as an advertisement rather than a music video. as a result the video had to cut out a significant amount of shots which had corner shop present, however you would know this as it still appears countless times.
96 - So Solid Crew - 21 seconds (2001) Directed by Andy Hylton
In this video each individual member of the so solid crew had around 21 seconds of film time as the group consisted of over 20 members. This is seen as a iconic video for young poeple and its messege related to the struggles of young people and about them running away from their troubles, home etc. However this video gave them very negative press as they were seen as the most dangerous grou in britian. This was seen as many of the members as a race attack.
95 - The Cardigans - My favourite Game (1998) directed by Jonas Åkerlund
This video was the first to be shot in the desert. The video is about a failling love affair.
94 - Bonnie Tyler - Total Eclipse of the Heart (1983) Directed by Russell Mulcahy
This was a benchmark in music history as the video allowed Bonnie to become the first welsh artist to top the U.S charts.
93- Rolling Stones - We Love You (year?) Directed by Peter Whitehead
This video had the intention of capturing the 60's and was like a documentary of that era in time. The lead singer, Mick Jagger, died not long after the video was filmed. He faced jail sentencing over drugs and this is referred to in the video, with a scene recreating the court case and the drugs bust.
92 - Herbie Hancock - Rockit (1983) directed by duo Godley & Creme
This video sent shockwaves throughout the industry due to its unusualness and the problems that occurred before and after. The song was created and song by a Black artist. At that time, black artists were yet to be established and welcome in the music industry. MTV said that they would play the music of early Hancock but they wouldn't play a video on their channels with him on the screen. The video contained robots throughout which belonged to part of a art gallery exhibition being shown around the time of the filming. However Herbie Hancock does appear in the video, he is being played on the television in one of the scenes of the video
91 - The Specials - Ghost Town (1981) directed by Barney Bubbles
This video was seen as capturing the mood of the summer of 81 which mainly consisted of civil unrest, due to high levels of unemployment and various riots.
90 - The Pet Shot Boys - Go West (1993) directed by Greenlaigh
This music video was the first of its kind, using new CGI equipment and was a new concept as a whole. The video is cartoon like with its computer graphics style. This was also one of twelve music video's Greenlaigh made for the Pet Shop Boys.
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