The Media Institution

Above is an image which illustrates the media institution. The diagram shows how the institution is a continious cycle.
It begins with institutions who produce, distribute, exhibit and market products. They create products , known as texts which could be a book for example, or a tv show. The product is then consumed by audiences. If it was a book then audiences would purchase that book. The fee they pay for the book then goes back to the institution who would re-invest some of that fee into producing new products, at which at that point, the cycle starts again.