Evaluation Question 4) How did you use new media technologies in the construction and research, planning and evaluation stages ?

Due to the power point being such a large size, I have had to break the presentation into three seperate power points.

Here is Part One

How did you use new media technologies in the construction and research, planning and evaluation stages ? - Part One

View more presentations from Jake Williams.

Here is Part Two

How did you use new media technologies in the construction and research, planning and evaluation stages ? - Part 2

View more presentations from Jake Williams.

Here is Part Three

How did you use new media technologies in the construction and research, planning and evaluation stages ? - Part 3

View more presentations from Jake Williams.

Evaluation Question 3) What have you learnt from your audience feedback?

The audience feedback allows me to judge the success of my Music Video. I created another survey using Survey Monkey. I asked 20 applicants, 10 males and 10 females of various ages, to provide a fair representation of the audience, and to receive a equal amount of responses for both genders.

The first question i asked was 'Did you enjoy watching the Music Video?'. All 20 applicants said YES, therefore we can confidently say the video was ENJOYABLE. This was one of the main objectives of our music video, to make it enjoyable to watch, to reflect the artists humorous side.

The second question asked was 'Who do you think the video is aimed at?' 95% said it was aimed at teenagers. As an overwhelming majority selected this answer, we can argue that the Music Video was successfully created to appeal to OUR TARGET AUDIENCE, which we discovered from our research and planning survey, TEENAGERS.

The third question asked was 'How was the lip syncing in the Music Video?' The question led on to asked was the lip syncing 'behind the sound', 'perfectly in-sync', or 'infront of the sound'. 100% said that the lip syncing was PERFECTLY IN-SYNC. The responses for this question allow us to say that we successfully achieved one of the main characteristics of Music Video, accurate lip syncing.

The fourth question question asked 'How would you rate the level of editing?'. 55% said it was EXCELLENT, 40% said it was of a PROFESSIONAL STANDARD, while the other 5% said it was good. As no one said it was poor and 95% said it was excellent or better, we can strongly suggest that the editing of the Music Video was of a high standard.

The fifth question asks 'Did you believe the performance of the actors?' 100% said YES. This therefore allows us to come to the conclusion the performance was BELIEVABLE and that the casting was a success.

The sixth question asks 'Was the video entertaining?'. Again, 100% said YES it was ENTERTAINING. This allows us to further suggest the Music Video was successful.

The last question asked was 'Was the video engaging? Did it keep you interested ?' Yet again all the applicants responded YES , it was ENGAGING. This allows us to strongly put forward the case that the Music Video was successful.

Overall from the survey it is clear that the Music Video was a success. According to the survey the video

• met our target audience,
• was enjoyable,
• the lip syncing was perfect,
• the level of editing was to a high standard
• the acting was believable
• the video was entertaining
• the video was engaging

However, it came to my attention after the survey i didn't ask the applicants whether or not there was any improvements they thought we could have done to make the Music Video better. To answer this question me and my group decided to hold a focus group to get the answers to the questions we didn't have using the survey.

Focus Group



We asked three people to take part, and we asked them the following questions;

1. What were your initial thoughts on our music video?
2. What do you think about the standard of acting ?
3. How do you feel the video links with the song?
4. What improvements could be made to the video?
5. Would you watch another video made by the same people?
6. Would you recommend the video to your friends and why?

What were your initial thoughts on our music video?
The responses from this question were mainly suggesting it was FUNNY, QUICK WITTED.

What do you think about the standard of acting ?
The responses from the group support the responses of the survey regarding the performance of the actors. All three said the standard of acting was GOOD.

How do you feel the video links with the song?
The group that that the video links with the song in a PARALLEL way, and that they are VERY SIMILAR. This would suggest that the visual representation of the lyrics was done correctly.

What improvements could be made to the video?
The dominant answer given was that a drum kit should have been used instead of the xylophone. We used the xylophone because we thought it would be another way of representing the fun side of the band. This clearly didn't work with the audience.

Would you watch another video made by the same people?
The whole group said YES they would want to watch another video made by us.

Would you recommend the video to your friends and why?
The majority of the focus group said YES they would recommend it because it was FUNNY. One person however said they wouldn't. Although this is only because this type of music was not his or his friends preferred choice of music.

Overall from the Focus Group I have learnt that my Music Video was

• Funny and quick-witted
• Linked with the song (visually)
• had a good standard of acting
• would be recommended to friends

To 'some-up' the results of my audience feedback and what i have learnt from it, i have created a wordle to illustrate the main answers.
Wordle generates a cloud of words from words you enter. It almost creates a brainstorm for different words you want.
In addition to the responses for this survey, i have also included the responses for the survey used in the second evaluation question.

Evaluation Question 2) How effective is the Combination of your main product and ancillary texts?

To be able to come to a justified answer, i have created a survey using Survey Monkey to gather audience feedback in regards to the use of the Ancillary texts (Digipak and Magazine Advert).

As the site only allows you to ask a maximum of 10 questions per survey, i didn't ask the generic questions 'are you male or female' or 'how old are you'. To save questions i gave the survey to 10 males and 10 females, which will provide a variety of responses. In addition to this i gave the survey to people under our target audience (under 15), in our target audience range (15-18) and above it (19+), within the 10 male and 10 female applicants.

After they successfully answered the questions i collected the results using the Survey Monkey site

These are the results;

The first question asks 'Who do you think the Digipak and Magazine Advert would appeal to most?'. I asked this question to see whether or not the ancillary products were accurately made to appeal to our preferred target audience , which is teenagers . 95% of the applicants said that the Digipak and magazine advert would appeal most to Teenagers. This clearly demonstrates how the Ancillary texts are a effective combination in terms of reaching our target audience. By reaching our target audience, it increases our chances of being able to increase the awareness and sales of the artist as the band would be most 'liked' and influential over the preferred target audience.

This question asks 'How effective is the Magazine Advert ?'. 55% of the applicants said that it was very effective, meaning they would definitely go and by the Album (digipak) after seeing the magazine advert. The other 45% said the Magazine advert was fairly effective, meaning they would be tempted to buy the album. As the majority said it was very effective, we can confidently say the Magazine advert was effective in influencing sales.

The third question was 'What were your first thoughts when you saw the 

Magazine Advert?'. This question was asked to see whether or not the Dominant Reading of the magazine advert was decoded correctly. The intention of the Magazine advert was to influence them into wanting to find out more information about the artist, and/or to get the impress the band was FUN. 14/20 applicants said they found the Magazine Advert FUN, CHEEKY, or they wanted to find out more about the band. As a majority of the applicants decoded the dominant reading of the Magazine advert, I can confidently claim it is part of a effective combination. 

 The fourth question we asked was 'What would you rate the magazine advert? ( 5 being excellent, 1 being poor)'. This question would allow us to get an audience's direct rating of the magazine advert. The lowest rating was 3, representing only 5% of the applicants. 60% gave the magazine advert a rating of 5, clearly demonstrating that they liked the Magazine advert, finding it engaging and interesting.

The fifth question i asked was whether there were 'Any improvements you would make to the magazine advert? 25% of the applicants said that there were no improvements they would make. This would incline us to believe the Magazine Advert was very successful. Although The main response given was that the advert seemed too CONGESTED.

This question asked ''What were your initial thoughts when you saw the Digipak?'. This was asked for the same reasons as question 3, although the question is referring to the Digipak. The main responses were that the Digipak was FUN and COLOURFUL. Many also said that it was similar to the Magazine advert. This would allow us to suggest the Digipak and Magazine Advert is an effective combination, as one instantly remind you of the other, or the Music Video.

The seventh question asked was 'If you saw the digipak in HMV, would it catch your eye?'. All 20 applicants said it did. This means that the design of the digipak was done correctly to draw attention to it, therefore making it part of an effective combination.

The eigth question asked was 'What would you rate the Digipak? ( 5 being excellent, 1 being poor). Again, the lowest rating was 3, only 1 person gave this rating. 52.6% ( 10 responses ) gave it a rating of 5. Again, this would strongly suggest the majority of applicants felt the digipak was effective.

The ninth question asked was 'Would you think of the Magazine Advert when you saw the Digipak and vice versa?' 100% said YES. This would mean that the products work well together as they have a link, hence why if you saw one, the applicants said they would also think of the other. Thus allowing us to believe the two Ancillary products work well together.

The last question asked if there are 'Any improvements you would make to the Digipak ?' The main response , approx 35% of the responses, were that the audience felt that the digipak lacked information about the individual band members, the majority,  suggested having the NAME OF THE MEMBERS would help improve it. 15% said that they felt an image of a musical instrument, to possibly reflect their musical talent, would improve the digipak.

From the research, It can be confidently say that the Ancillary texts form part of an effective combination. As the audience decoded the message that we was trying to get across, we can confidently say that the Ancillary texts were effective, in linking back to the Music Video, and to also increase the awareness of the artist.

To demonstrate how it is effective in terms of combining with my main product, I created a power point using Microsoft Office Power Point. On this presentation i have given examples of links between the video (main product) and the ancillary texts (digipak and Magazine advert)

How effective is the combination of the main product and the ancillary texts ?

View more PowerPoint from Jake Williams

Evaluation Question 1) In What Ways Does Your Meda Product Use, Develop or Challenge Forms and Conventions Of Real Media Products?

To Best Answer this evaluation question i have chosen to create a Presentation using a new online software called Prezi.

Here is the presentation.

Using, Developing and Challenging Conventions of Real Media Products on Prezi

Music Video: Booty Call by The Midnight Beast

I have re posted the Music Video to make it easier for people to locate on my blog. I have also re posted the Music Video to try and increase the amount of views the video has on Youtube. 

Digipak & Magazine Advert: New Ancillary Texts

This is the final version of the Digipak i will use in relation to the Music Video.

After creating a new Digipak, it was necessary for me to create a new magazine advert so that the two ancillary texts would be similar and recognisable. This is the new Magazine Advert.

Post Production Feedback: Music Video: Audience Feedback Survey

Today I created a survey using Survey Monkey to gain some feedback on my Music Video.
I have conducted this survey to gain a response to the Video and to access its success. Also i can use the survey to form part of my answer to the third evaluation question.

Here is the link to my survey
http://www.surveymonkey.com/s/VB2PPJQ

Post Production Feedback: Digipak and Magazine Advert: Audience Feedback Survey

In addition to the survey for my Music Video, I have created one for my Digipak and Magazine Advert.
I have conducted this survey for the same reasons for which I created one for the Music Video.

Here is the link for my Digipak Surveyhttp://www.surveymonkey.com/s/VHB6VQ3